Product placement

Over the past week we have been looking at product placement and the different ways that companies attempt to sell their products to consumers. I never really noticed product placement in movies and shows and when I did notice a brand name being used in a movie I never thought about it and I didn't realize that companies put their products in movies to increase sales on that product. Now that we have actually talked about the different techniques and target audiences I am starting to notice advertising more in my everyday life. I think that direct advertising is more effective because the companies are really focusing on selling and praising the product. With product placement it is much more subtle and people may have the image or the thought of the product in the back of their head but they are not being told directly that they should purchase it.